The Ask

Benefits of A Powerful Alliance

When Sports Research came to HYFN, the majority of their sales were being driven by Amazon. The brand’s own digital presence was being overshadowed by the e-commerce giant, meaning they needed to find a way to differentiate their website offering without directly competing with the existing Amazon experience.


HYFN was tasked with creating a user-friendly, interactive, aesthetically pleasing website destination that would work in alliance with Amazon, creating a powerful interplay as opposed to a competing destination.