Change Is A Constant

Understanding how users engage with social platforms over time is crucial to your ad campaign. This information enables us to better manage the scarce resource we’re bidding for and maximize our clients’ advertising budgets by taking advantage of market inefficiencies.

HYFN set out to understand how engagement rates, CTRs, and view rates have changed by time of day, day of the week, week over week, and month over month. Leveraging data from all of our advertisers, this intelligence enables us to better allocate our clients' budgets and drive up engagement and revenue.